Marketing Song

I used to work in advertising (shame, shame) and would collect wretched fragments of slide decks and reports to the board and whatnot and turn them into silly little poems. Was poking through some of my files just now and was like, oh, these. I should put these up on the ol' blog. Et voilà:

 

SEARCH DOES NOT LIVE IN A SILO

Search
does not live in a silo.
Search is a human behavior
that is embedded in the customer journey.

Crawl, walk, run:
Minimum viable product.
Desired consumer behavior.
Desired future state.
System of the future,
become relevant.
Drive desire.
Convert.

 

OPERATIONALIZING THE LIFECYCLE

Do we need to change the way we work?
Does our structure set us up for success?

Thank you.

NEXT STEPS

We'd like to align
on moving forward
with reaching out
to all of the recommended subcontractors
for availability.

 

SHORTFALLS

address shortfalls
in practice-area capabilities

continue network rationalization

begin disposal process

 

AN UNPRECEDENTED APPROACH TO BRAND MANAGEMENT

design-driven brands
are future-focused
agile systems
in a deliberate state
of constant evolution

an agency
that is machine-driven
but human-led